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Experience

Enterprise Marketing Leadership Across Healthcare, Insurance & Growth-Focused Organizations

 

17+ years leading enterprise marketing strategy, healthcare growth initiatives, integrated campaigns, revenue-generating programs, and operational transformation efforts across national organizations and regulated industries.

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Specialized in:

  • Healthcare Marketing

  • Growth & Demand Generation

  • B2B, B2B2C, B2C Strategy

  • Executive Communications

  • Brand Transformation

  • Marketing Operations

  • Team Leadership

  • Sales Enablement

Notable Brands

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Select Executive Achievements

Revenue Growth & Market Expansion

  • Spearheaded the go-to-market strategy supporting expansion into the $55B New York market. (ICW Group)

  • Led launch marketing for the organization’s most successful new product introduction, generating $10M+ in operating revenue. (ICW Group)

  • Directed strategic initiatives supporting projected revenue opportunities exceeding $1B in business volume. (ICW Group)

  • Cultivated a distribution network of 1000+ broker houses which exceeded goals by 200% within half the
    projected time. (LifeCare Assurance)


Healthcare & Insurance Marketing Leadership

  • Generated $41M with 500+ YoY lead increase - while decreasing campaign costs by $91k - through integrated healthcare marketing initiatives supporting Medicare Advantage engagement, payer communications, provider outreach, and healthcare growth initiatives. (Cedars-Sinai)

  • Developed finalist presentations that generated $1M in sales opportunities. (Anthem)

  • Retained 52 commercial healthcare accounts through strategic customer engagement and retention initiatives. (Anthem)


Operational Transformation & Performance

  • Improved marketing operational efficiency by 30% through workflow modernization and implementation of enterprise project management systems. (ICW Group)

  • Reduced departmental expenses by $100K annually through process optimization and workflow redesign. (Anthem)

  • Implemented CRM and lifecycle marketing strategies that increased pipeline growth by 75% and generated more than $5M in revenue. (LifeCare Assurance)


Brand & Communications Leadership

  • Directed enterprise-wide rebranding initiatives to modernize organizational positioning and strengthen market visibility. (LifeCare Assurance)

  • Developed executive communications, value-story messaging, sales enablement materials, and strategic marketing assets supporting enterprise growth initiatives.


Team & Leadership Impact

  • Led and developed marketing teams of up to 40 professionals across healthcare, insurance, and enterprise organizations.

  • Managed marketing initiatives supporting 300+ sales professionals and 20,000 agents and brokers nationwide.

  • Built and scaled integrated marketing operations supporting national multi-channel campaigns across digital, communications, sales enablement, events, and stakeholder engagement.

What Sets Me Apart

Healthcare Expertise
Deep experience navigating highly regulated healthcare environments while maintaining strong customer engagement and business growth objectives.

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Strategic + Tactical Leadership
Able to move seamlessly between executive strategy, cross-functional leadership, and hands-on campaign execution.

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Consumer & B2B Perspective
Experience marketing to consumers, members, providers, brokers, employers, and health plans—providing a unique multi-audience perspective.

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Creative Storytelling
As a published novelist with global readership, I bring a distinctive storytelling approach to brand positioning, content strategy, and audience engagement.

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