Executive Experience

Building Commercial Growth Engines

The most rewarding part of my career hasn't been launching campaigns or managing marketing departments. It has been building the commercial capabilities that help organizations grow.

Throughout nearly two decades of executive leadership, I've partnered with CEOs, presidents, executive leadership teams, and business unit leaders to commercialize new products, enter new markets, build marketing organizations, strengthen sales enablement, modernize operations, and create scalable go-to-market strategies across insurance, healthcare, technology, and consumer markets.

I thrive in environments where organizations are evolving - whether launching a new business, expanding into new markets, commercializing innovative solutions, or transforming how Marketing and Sales work together to accelerate growth. My approach combines strategic thinking with hands-on execution, building repeatable commercial systems that continue delivering value long after launch.

Along the way, I've had the privilege of helping organizations such as Cedars-Sinai, Anthem Blue Cross, Nestle, Disney, ICW Group Insurance Companies, Good Sam, Camping World, Nissan Infiniti, AT&T, Verizon, T-Mobile, and Cox Communications achieve measurable business results, including:

Career Highlights

$58M+ in measurable business impact generated through commercialization strategies, enterprise product launches, and integrated go-to-market initiatives.
Expansion into $66.5B in new healthcare and insurance markets through strategic market-entry and commercialization programs.
Enterprise product launches generating $41M, $20M, $10M, $5M, and $1.6M in measurable business results.
Built enterprise digital engagement platforms supporting 20,000+ distribution partners while strengthening sales enablement, partner adoption, and commercial growth.
Led enterprise marketing operations supporting up to 350 concurrent initiatives, six business units, ten regional offices, and hundreds of commercial sales professionals.
Built and developed high-performing marketing organizations while establishing scalable operating models, governance frameworks, and cross-functional processes.
Directed commercialization, positioning, and launch strategies for healthcare, insurance, financial services, technology, and consumer products.
Collaborated with executive leadership to align Product, Sales, Marketing, Operations, Analytics, Technology, Finance, and Legal around shared commercial objectives.
Championed AI-enabled marketing transformation by integrating generative AI into strategic planning, research, content development, and operational workflows.

Whether building a marketing organization, commercializing an innovative solution, developing a partner ecosystem, or expanding into a new market, my focus remains the same: build scalable commercial capabilities that create sustainable business growth.

Notable Brands

Select Achievements

Revenue Growth & Market Expansion

Spearheaded the go-to-market strategy supporting expansion into the $60B New York market. (ICW Group) Learn more >
Led launch marketing for the organization’s most successful new product introduction, generating $10M+ in operating revenue. (ICW Group) Learn more >
Directed strategic initiatives supporting projected revenue opportunities exceeding $1B in business volume. (ICW Group)
Cultivated a distribution network of 1000+ broker houses which exceeded goals by 200% within half the
projected time. (LifeCare Assurance)
Developed the executive sales enablement strategy and premium marketing assets supporting Nestlé's Nespresso Professional commercial rollout of what has become a $1.3B global business. (Consulting) Learn more >
Led the integrated go-to-market strategy supporting Anthem Blue Cross's expansion into the $6.5B San Francisco healthcare market, developing positioning, sales enablement, broker marketing, and multichannel campaigns that introduced a new provider network across one of California's most competitive regions. (Anthem) Learn more >
Supported the global Infiniti account at TBWA\Chiat\Day, contributing to integrated marketing initiatives for a premium automotive brand representing more than $5B in worldwide revenue, gaining experience within a global agency serving a Fortune Global 500 client.

Healthcare & Insurance Marketing Leadership

Generated $41M with 500+ YoY lead increase - while decreasing campaign costs by $91k - through integrated healthcare marketing initiatives supporting Medicare Advantage engagement, payer communications, provider outreach, and healthcare growth initiatives. (Cedars-Sinai) Learn more >
Developed finalist presentations that generated $1M in sales opportunities. (Anthem)
Retained 52 commercial healthcare accounts through strategic customer engagement and retention initiatives. (Anthem)

Team & Leadership Experience

Led and developed marketing teams of up to 40 professionals across insurance, healthcare and enterprise organizations.
Managed marketing initiatives supporting 300+ sales professionals, up to 10 regional offices, and 20,000 agents and brokers nationwide. (Anthem, ICW Group)
Built and scaled integrated marketing operations supporting national multi-channel campaigns across digital, communications, sales enablement, events, and stakeholder engagement.

Operational Transformation & Performance

Improved marketing operational efficiency by 30% through workflow modernization and implementation of enterprise project management systems. (ICW Group)
Reduced departmental expenses by $100K annually through process optimization and workflow redesign. (Anthem)
Implemented CRM and lifecycle marketing strategies that increased pipeline growth by 75% and generated more than $5M in revenue. (LifeCare Assurance)

Brand & Communications Leadership

Directed enterprise-wide rebranding initiatives to modernize organizational positioning and strengthen market visibility. (LifeCare Assurance)
Developed executive communications, value-story messaging, sales enablement materials, and strategic marketing assets supporting enterprise growth initiatives.

What Sets Me Apart

Insurance & Benefits Leadership

Extensive experience marketing national insurance and benefits products, driving acquisition, retention, broker engagement, and product growth while balancing customer needs, business objectives, and regulatory requirements.

Healthcare Expertise
Deep experience navigating highly regulated healthcare environments while maintaining strong customer engagement and business growth objectives.

Strategic + Tactical Leadership
Able to move seamlessly between executive strategy, cross-functional leadership, and hands-on campaign execution.

Consumer & B2B Perspective
Experience marketing to consumers, members, providers, brokers, employers, and health plans—providing a unique multi-audience perspective.

Creative Storytelling
As a published novelist with global readership, I bring a distinctive storytelling approach to brand positioning, content strategy, and audience engagement.

VIEW THE SKILLS I OFFER